How Zoom’s used a Freemium plan to become the Fastest Growing SaaS Tool Of All Time

Est. Revenue

Undisclosed

Industry

Video Conferencing

Type

SaaS

Techstack

Demandbase, Optimizely, Hotjar

№ of founders

Founding date

2011

Last fundraise

$146M Raised

The Teardown

‍

Site Traffic Overview

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

'Free Account Sign Up' of Email Strategy

Data source: MailCharts

Main Takeaways

40-min Limit for Free Version - In-app Reminder to Upgrade to the Paid Version;

Video Testimonials From Big Companies;

Incentivized Annual Billing - Big Discounts;

‘Share Cart’ Feature - the Purchase Decision-maker Is Often Someone Else

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