How Winc uses an Interactive Online Quiz to Get Visitors to Join a 'Wine Club'

Est. Revenue

Undisclosed

Industry

Online Winery

Type

E-commerce

Techstack

CrazyEgg, Lotame, Raygun, Mixpanel, Custora

№ of founders

Founding date

2011

Last fundraise

$43.9M Raised

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Examples of Social Ads

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Email Journeys

Data source: MailCharts

Main Takeaways

Quiz Survey to Qualify Visitors- Progress Meter & 1 Question Per Slide;

A Unique Offer - Grow Your Portfolio Investing in the E-commerce Wine Industry;

Sitewide Top Banner to Display the Discounted Offer.

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