How Warby Parker Removes Risk with a Try-At-Home Offer

Est. Revenue

Undisclosed

Industry

Prescription and Sunglasses

Type

E-commerce

Techstack

Optimizely, Criteo, Inspectlet

№ of founders

Founding date

2010

Last fundraise

$535.5M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

'Purchase' Email Strategy

Data source: MailCharts

Main Takeaways

Try at Home for Free Offer - Removes Risk;

Customization Quiz;

Virtual Try-on App! … Much Easier Frame Shopping;

Payment Plans for High-ticket Items.

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