Soylent’s Genius ‘BiWeekly, Bulk Subscription’

Est. Revenue

Undisclosed

Industry

Meal Replacement Products

Type

E-commerce

Techstack

Shopify, WisePops, Optimizely, Hotjar, Klaviyo

№ of founders

Founding date

2012

Last fundraise

$74.5M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Display Advertising

Data source: SimilarWeb

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Data source: MailCharts

Main Takeaways

Product Unbundling to Increase AoV;

Recurring Revenue From ‘Biweekly, Bulk Subscription’;

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