Soylent

Soylent’s Genius ‘BiWeekly, Bulk Subscription’

Est. Revenue
Undisclosed
Industry
Meal Replacement Products
Type
E-commerce
Techstack
Shopify, WisePops, Optimizely, Hotjar, Klaviyo
№ of founders
4
Founding date
2012
Last fundraise
$74.5M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Soylent’s complete marketing funnel

Monthly Traffic Volume

Soylent’s website traffic sources

Data source: SEMrush

Traffic By Source

Soylent’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Soylent’s website traffic sources

Data source: SimilarWeb

Top Keywords

Soylent’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Soylent’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Display Advertising

Soylent’s examples of emails

Data source: SimilarWeb

Examples of Newsletters

Soylent’s examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Soylent’s examples of emails

Data source: MailCharts

Soylent’s examples of emails

Data source: MailCharts

Main Takeaways

  • Product Unbundling to Increase AoV;
  • Recurring Revenue From ‘Biweekly, Bulk Subscription’;
  • Strong Risk-free Guarantee
  • The Teardown

    Soylent’s complete marketing funnel

    Monthly Traffic Volume

    Soylent’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Soylent’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Soylent’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Display Advertising

    Soylent’s examples of emails

    Data source: SimilarWeb

    Examples of Newsletters

    Soylent’s examples of emails

    Data source: MailCharts

    Example of Email Strategy (Email Subscriber)

    Soylent’s examples of emails

    Data source: MailCharts

    Soylent’s examples of emails

    Data source: MailCharts

  • Product Unbundling to Increase AoV;
  • Recurring Revenue From ‘Biweekly, Bulk Subscription’;
  • Strong Risk-free Guarantee
  • Title for tweet

    Author
    Yonathan Ayenew
    Join 4000+ marketers getting 2 Case Studies Every Week
    Whether you're an industry veteran or just getting started, Funnel Teardowns is built to scratch your marketing itch.
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.
    Featuring the latest remarkeable marketing our team loves.