Peloton's Genius $4B Upselling Funnel

Est. Revenue

Undisclosed

Industry

Fitness & Training

Type

Online Classes

Techstack

Optimizely, LiveRamp, Hubspot, FullStory, NeSegment, CrazyEgg

№ of founders

Founding date

2012

Last fundraise

$4.15B Valuation

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy

Data source: MailCharts

Main Takeaways

Product Unbundling to Increase AoV;

Payment Plans for High-ticket Items;

Recurring Revenue From Membership (a Gateway to Expensive Products);

A Strong Risk-free Guarantee.

Join 4000+ marketers getting 2 Case Studies Every Week

Whether you're an industry veteran or just getting started, Funnel Teardowns is built to scratch your marketing itch.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Featuring the latest remarkeable marketing our team loves.