MasterClass' Offer Visitors Can't Refuse

Est. Revenue

Undisclosed

Industry

Online education platform

Type

Online Classes

Techstack

Optimizely, JustUno, Hotjar, Segment, New Relic

№ of founders

Founding date

2012

Last fundraise

$80M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Data source: MailCharts

Main Takeaways

Single Annual Billing Option;

Famous Faces = Social Proof;

Strong Risk-free Guarantee;

Free Previews to Sell the Value of the Content.

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