The Teardown
Monthly Traffic Volume
Data source: SEMrush
Traffic By Source
Data source: SimilarWeb
Top Social Channels
Data source: SimilarWeb
Top Keywords
Data source: SimilarWeb
Examples of Social Ads
Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads
Data source: SEMrush
Examples of Newsletters
Data source: MailCharts
Example of Email Strategy (Cart Abandoners)
Data source: MailCharts
Data source: MailCharts
Main Takeaways
- Real-time Underwriting Allows Users to Adjust Coverage Length and Amount to Find the Perfect Monthly Price;
- Quiz Survey to Qualify Visitors;
- Appealing Presentation of Benefits and Perks.
