ClassPass

ClassPass' Free Trial Activation Machine

Est. Revenue
Undisclosed
Industry
Fitness Subscription App
Type
Fitness Classes
Techstack
Optimizely, FullStory, Hubspot, Segment
№ of founders
3
Founding date
2013
Last fundraise
$285M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
ClassPass' complete marketing funnel

Monthly Traffic Volume

ClassPass' website traffic sources

Data source: SEMrush

Traffic By Source

ClassPass' website traffic sources

Data source: SimilarWeb

Top Social Channels

ClassPass' website traffic sources

Data source: SimilarWeb

Top Keywords

ClassPass' website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ClassPass' social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ClassPass' examples of emails

Data source: SEMrush

Examples of Newsletters

ClassPass' examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

ClassPass' examples of emails

Data source: MailCharts

ClassPass' examples of emails

Data source: MailCharts

Main Takeaways

  • $0 Cost Start - Free Trial Memberships to Increase Activation;
  • Location Personalization;
  • Recurring Revenue From Membership;
  • Strong Risk-free Guarantee.

The Teardown

ClassPass' complete marketing funnel

Monthly Traffic Volume

ClassPass' website traffic sources

Data source: SEMrush

Traffic By Source

ClassPass' website traffic sources

Data source: SimilarWeb

Top Social Channels

ClassPass' website traffic sources

Data source: SimilarWeb

Top Keywords

ClassPass' website traffic sources

Data source: SimilarWeb

Examples of Social Ads

ClassPass' social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

ClassPass' examples of emails

Data source: SEMrush

Examples of Newsletters

ClassPass' examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

ClassPass' examples of emails

Data source: MailCharts

ClassPass' examples of emails

Data source: MailCharts

  • $0 Cost Start - Free Trial Memberships to Increase Activation;
  • Location Personalization;
  • Recurring Revenue From Membership;
  • Strong Risk-free Guarantee.

Title for tweet

Author
Yonathan Ayenew
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