Casper’s Extreme ‘Risk Removal’ Offer

Est. Revenue

400 million USD (2018)

Industry

Sleep Products Company

Type

E-commerce

Techstack

Optimizely, Convertro, iGoDigital, CrazyEgg, Heap

№ of founders

Founding date

2014

Last fundraise

$340M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Display Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Purchaser)

Data source: MailCharts

Main Takeaways

100-nights Risk-free Trial;

Payment Plans for High-ticket Items;

Free, No-contact Delivery;

10-year Limited Warranty.

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