The Teardown

Monthly Traffic Volume

Data source: SimilarWeb
Traffic By Source

Data source: SimilarWeb
Top Social Channels

Data source: SimilarWeb
Top Keywords

Data source: SimilarWeb
Examples of Social Ads

Data source: Facebook Ad Transparency Tool
Examples of Keyword Ads

Data source: SEMrush
Top Referring Sites

Data source: SimilarWeb
Display Ad Examples

Data source: SEMrush

Data source: SEMrush
Main Takeaways
- 'Corporate Card for Tech’ - Clearly the Early Adopters & Power Users;'
- Brex for Startups' - #1 Benefit Is the 10-20x Higher Limits and Tailored Rewards Program;
- Strong Credibility Markers - Alleviates Concerns About the Legitimacy of a New Financial Services Company.