Blinkist’s Free Trial Paywall to Force Upgrades

Est. Revenue

Undisclosed

Industry

Book-summarizing Subscription Service

Type

Reading Apps

Techstack

Hotjar, Hubspot, New Relic

№ of founders

Founding date

2012

Last fundraise

$34.8M Raised

The Teardown

Monthly Traffic Volume

Data source: SEMrush

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

'Free account sign up' 'Example of Email Strategy

Data source: MailCharts

Main Takeaways

Priced to Heavily Favor Annual Subscriptions - 50% Cheaper to Go Annual Vs Monthly;

Low Risk, High-value Offer - 7-day Free Trial;

Clear & Concise Messaging: "for the Busy Professional on the Go".

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