How Bevel Found Riches in the Neglected Niches

Est. Revenue

Undisclosed

Industry

Men's Grooming

Type

E-commerce

Techstack

Optimizely, Swell Rewards, CrazyEgg, RankScience

№ of founders

Founding date

2013

Last fundraise

$33M Raised

The Teardown

Monthly Traffic Volume

Data source: SimilarWeb

Traffic By Source

Data source: SimilarWeb

Top Social Channels

Data source: SimilarWeb

Top Keywords

Data source: SimilarWeb

Examples of Social Ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Data source: SEMrush

Examples of Newsletters

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Data source: MailCharts

Main Takeaways

Personalized Subscription Offer;

Premium Product Branding and Pricing Catering to a Neglected Audience;

Strong Referral Loop by Explicitly Targeting a Single Demographic.

Join 4000+ marketers getting 2 Case Studies Every Week

Whether you're an industry veteran or just getting started, Funnel Teardowns is built to scratch your marketing itch.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Featuring the latest remarkeable marketing our team loves.