Bellroy

How Bellroy effectively rubs in the pain before offering a solution

Est. Revenue
Undisclosed
Industry
Accessories Brand
Type
E-commerce
Techstack
Wordpress, Beemray Moments AI
№ of founders
1
Founding date
2010
Last fundraise
$8M Raised
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takaways
Funnel TeardownUser Journey MapTraffic SourcesAds & Email StrategyMain Takeaways
Bellroy’s complete marketing funnel

Monthly Traffic Volume

Bellroy’s website traffic sources

Data source: SEMrush

Traffic By Source

Bellroy’s website traffic sources

Data source: SimilarWeb

Top Social Channels

Bellroy’s website traffic sources

Data source: SimilarWeb

Top Keywords

Bellroy’s website traffic sources

Data source: SimilarWeb

Examples of Social Ads

Bellroy’s social media facebook ads

Data source: Facebook Ad Transparency Tool

Examples of Keyword Ads

Bellroy’s examples of emails

Data source: SEMrush

Examples of Newsletters

Bellroy’s examples of emails

Data source: MailCharts

Example of Email Strategy (Email Subscriber)

Bellroy’s examples of emails

Data source: MailCharts

Bellroy’s examples of emails

Data source: MailCharts

Main Takeaways

  • Detailed Product Images & Videos That Highlight the Problem and Solution;
  • Sort & Shop by Use Case & Customer Pain Points;
  • Before Vs After Demonstration.
  • The Teardown

    Bellroy’s complete marketing funnel

    Monthly Traffic Volume

    Bellroy’s website traffic sources

    Data source: SEMrush

    Traffic By Source

    Bellroy’s website traffic sources

    Data source: SimilarWeb

    Top Social Channels

    Bellroy’s website traffic sources

    Data source: SimilarWeb

    Top Keywords

    Bellroy’s website traffic sources

    Data source: SimilarWeb

    Examples of Social Ads

    Bellroy’s social media facebook ads

    Data source: Facebook Ad Transparency Tool

    Examples of Keyword Ads

    Bellroy’s examples of emails

    Data source: SEMrush

    Examples of Newsletters

    Bellroy’s examples of emails

    Data source: MailCharts

    Example of Email Strategy (Email Subscriber)

    Bellroy’s examples of emails

    Data source: MailCharts

    Bellroy’s examples of emails

    Data source: MailCharts

  • Detailed Product Images & Videos That Highlight the Problem and Solution;
  • Sort & Shop by Use Case & Customer Pain Points;
  • Before Vs After Demonstration.
  • Title for tweet

    Author
    Yonathan Ayenew
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